Eyes on long haul markets

The majority of India’s inbound tourists (60.6 per cent) are from long haul source markets, that is, greater than six hours’ flights, according to a latest report by CAPA India research and analysis.

Share of long, medium and short-haul source markets in total FTAs – India vs competitors’ average vs world’s top 10 inbound markets’ average

• Most of the world’s largest tourism destinations receive the largest proportion of their visitors from short and medium haul markets. This distance puts India at a strategic disadvantage in terms of cost and ease of access and increases the number of potential destinations it competes with, that lie within a similar arc. It is relatively less well-placed to attract travellers planning short, spontaneous breaks.