Eyeing 3 & 4-star hotels

The Clarks Group of Hotels has shifted its focus from five-star category hotels to the four-star and three-star category to cater to the domestic market.

TT Bureau

The Clarks Group of Hotels operate five-star business and leisure properties in Jaipur, Lucknow, Agra and Khajuraho. The hotel chain has undertaken refurbishment of all its properties keeping in mind the demands of new-age guests. “We are coming out with a new face and thus have renovated the properties. We are not targeting the five-star category but focussing on the four-star and three-star category segment and have thus introduced a separate brand—1589 Hotels, says KK Manglik, Vice President, Hotel Clarks Avadh, Lucknow.

We have recently signed an MoU with the UP government to set up new properties in the state since there is lot of potential to cater to the mid-segment market here

Manglik informs that 1589 Hotels draws its legacy from the Clarks Group of Hotels, encompassing 50 signed alliances and 36 operational hotels in 24 cities. The brand takes pride in making luxury affordable for all with the assurance of efficient service and quality. “We have recently signed a Memorandum of Understanding with the Uttar Pradesh government to set up new properties in the state since there is lot of potential to cater to the mid-segment market here,” he adds.

The hotel group has tied up with marketing agencies to boost its digital footprint in the market to promote the brand through digital mediums. Noting the hospitality trends in the industry, Manglik points out, “We have observed that most of the international chains are now expanding footprint in the mid-segment or budget category. Though the inbound segment has declined to a certain extent, the domestic market is gradually increasing, and this is the segment where huge opportunities lay for various hospitality players.”