Exploring untapped markets & opportunities

With its strategic location, ExpoInn Suites & Conventions holds substantial growth potential. In an exclusive interview, General Manager Barun Gupta discussed 2024 plans, MICE prospects, and more.

Suhani Sood

ExpoInn Suites & Convention is poised for remarkable growth, owing to its prime location. In addition to its established customer base, the venue capitalizes on events hosted by India Expo Mart Limited. With expansive facilities capable of hosting numerous guests, it’s an appealing prospect for corporate clients seeking large-scale gatherings. 

Furthermore, the burgeoning business community surrounding the hotel presents a wealth of opportunities. These new enterprises are expected to seek services, whether for meetings, conferences, or social gatherings, making ExpoInn Suites & Convention a pivotal hub in catering to diverse business needs. The strategic location and versatile offerings position the establishment as a thriving centre for events and a beacon for the evolving corporate landscape. 

Recently appointed as the General Manager of ExpoInn Suites & Conventions, Barun Gupta unveiled his ambitious agenda for the coming year. His vision underscores a commitment to evolving and expanding the offerings at ExpoInn Suites & Conventions, transforming the venue into a versatile hub that caters to a diverse range of clientele and event types, thus ensuring a vibrant and promising future for the establishment. He expressed, “My endeavour will be to introduce new avenues of business, explore untapped markets, and to offer a world full of opportunities in terms of weddings, get-togethers and formal conventions.”  

Extensively highlighting features  

ExpoInn Suites & Convention is a brand-new, luxury convention centre and, in consideration of its seamless connection with the exhibition halls, has the potential to, in the coming years, emerge as the best located and the most sought-after business property in Greater Noida. “My plan would be to extensively highlight these features as I see that many opportunities emerging in this segment,” he said. 

Moreover, he emphasized that the thriving commercial landscape surrounding the hotel justifies his assertion that the existing 134 rooms may soon prove insufficient. Therefore, they might need to consider the prospect of developing another property with a comparable inventory in the near future. 

Additionally, Gupta emphasized that, to sum up, a prominent and evolving trend spanning multiple sectors involves the focus on directly presenting products or services to their specific audience. This holds true for both business-to-business (B-to-B) and business-to-consumer (B-to-C) interactions, highlighting the enduring principle that ‘Seeing is believing’, highlighting the persuasive influence of first-hand encounters and visual demonstrations in building trust and captivating interest. 

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