Exhibiting uncharted India

Parveen Holidays wants to showcase undiscovered products in India to the international market such as civilisation tours, unexplored architectures, submerged temples, tribal villages, Ayurveda & Yoga, while making sure that domestic business keeps growing.

TT Bureau

Parveen Holidays has more than 1,800 luxury fleets from buses to sedans as well as exclusive contract with all category hotels and resorts such as jungle resorts, eco resorts, floating resorts, backwater resorts, beach resorts, tree houses and luxury home stays across India.

Murali Krishna, General Manager, Parveen Holidays, says, “We believe in presenting India in a way that is quite unique with tours on civilisation of Indian subcontinent’s architecture that is submerged, un-identified architecture, unexplored tribal villages, on the birth of Indian civilisations, and the mankind that gives a glimpse of our unexplored culture and tradition. International tourists love such tours. Hidden, undiscovered things need to be highlighted for the international market and increase the value of India as a destination to the world.”

The company is focused on promoting market-wise products, some of which are cultural, traditional, spiritual and responsible tourism to explore the villages

He highlights the markets where Parveen Holidays is focusing on and adds, “As of now, we have our representation offices in countries like, Dubai, France, Japan, Mauritius, and Srilanka. As on last year, our growth of inbound business has increased to 2000 passengers this year based on our unique conceptual tours.” To tap this potential, the company participates in various international fares like  ATM, JATA, ITB Asia, WTM London, FITUR Madrid and ITB Berlin.

“We are reaching out to local tour operators in these countries and talking to them about our unique products that we have on offer for international travellers. We are focused on promoting market-wise products, some of which are cultural, traditional, spiritual, leisure and responsible tourism to explore the villages for the development of humanity,” adds Krishna.

Meanwhile, the domestic market remains its mainstay. He says, “Our domestic tourism business is huge as compared to other segments. However, a streamlined structure is required to educate the travel agent and tour operator or even the ticketing agents about it. We have our own B2B network across India from tier II, III and IV cities.”