Europamundo launches new routes

Europamundo Vacaciones, a JTB Group company, has launched new routes and regional tours with a focus on English-speaking tours. This is the largest documented product with guaranteed departures, says Alejandro Del La OSA, its CEO, who speaks exclusively to TRAVTALK about their new offerings and the mobile app for travel agents.

Hazel Jain

Europamundo Vacaciones has launched new routes and regional tours available till March 2026. The new destinations included this year are East Germany, in combination with its traditional Germany tour, new tours in Poland, south of Italy, across Spain, including south, eastern and north of Spain, and south of England, announced Alejandro Del La OSA, CEO, Europamundo Vacaciones, who was in India recently to meet their major distributors.

“This is the largest brochured product with guaranteed departures. The Europamundo brand has been growing over the years and we now wanted to infuse new ideas in the market. So, instead of continuing to sell traditional, multi-country tours, we have been pushing regional tours for the last five years. These approximately one-week tours include only a single country and are full of experiences. We invest a lot of time perfectly designing these local tours with more local experiences, with more local monuments, with a high level of satisfaction of our clients,” he said.

Europamundo Vacaciones organised its 2024 Annual Convention in Marrakech in November, which brought together nearly 300 representatives from 52 countries, including India. OSA said, “We appreciate that our Indian partners also made it to the convention, which is held on 1 November every year and this year it coincided with Diwali, so they celebrated it with us in Marrakesh.”

Mobile app for agents

Europamundo also encourages travel partners to use its mobile app that has a lot of tools and updated information that they can use. For example, it has a tool that the tour leaders use to communicate with the passengers. It also has an updated list of the hotels where they are staying and the restaurants that they are going to visit. “The app is a fantastic tool to travel with Europamundo with the best and the latest information. We also have a focus on English-speaking tours now and the app has three languages – Spanish, Portuguese and English. This way we also enhance our customer experience. In fact, we have incorporated many Indian tour leaders this season. For us, the Indian market is very important, and the way the Indian tour guides can handle the passenger is very different; they know exactly what the Indian passengers need,” he explained.

India tops English-speaking markets for Europamundo

OSA said that Europamundo is making huge marketing investments in India. “India is number one market in terms of English-speaking market among all our global markets. This year was fantastic for us because after the big investment by the commercial team in India, the country has been the number one market in the season 2023-2024 for us, and its growing. In 2024, the Indian market grew 30 per cent and the trade has helped achieve this growth. The product line is also growing, and we see an increase in passengers opting for a new kind of tour, not the traditional tour, and an inclination for regional tours and visiting new destinations. For example, the numbers we are starting to get for Japan, or the United States, is fantastic. Europamundo is a completely B2B company. We never sell directly to the passenger. The travel agencies know this and respect Europamundo the same way we respect them. Slowly, step by step, we win the confidence of more and more travel agencies in India,” he concluded.