Europamundo adds products

Looking at the success enjoyed in the Indian market, Europamundo Vacations, the coach tour operator affiliated to the UNWTO, is all set to come up with over 150 new products in the next financial year. With both global and Indian interest levels on the rise, the company aims to add destinations and tours.

TT Bureau

For Europamundo Vacations, India is a market that is doing extremely well and has witnessed almost 100 per cent growth over the previous year. Alejandro de la Osa, Director, Commercial, Europamundo Vacations, informs that for its global products in English, lndia is the first customer. “The sales team in India is doing a great job by continuously training travel agencies across the country, which means more sales and in turn, more passengers. The other thing that is working for this market are the special Indian products we introduced last year, particularly in Europe, that included Indian meals; which is doing extremely well,” he shares.

De la Osa says that though they are presently at the top of their production in India, they are not at the end of possibilities in the market. “We can maintain this growth for the next three to four years. The best thing is that the people in India are now starting to know what Europamundo is,” he adds.

We are conducting extensive trainings across the country, including Tier-II and III cities; we even help with visa support letters and client briefing when required- Aparna C Basumalik

For Aparna C Basumalik, Country Manager at Europamundo, interest from Tier-II and III cities is also on the rise, with reach in Maharashtra, Karnataka and the Northeast getting better. “The feedback is so good that the agents feel good, which indicates that the brand is coming up very well. I think we are growing more by referral and agent support in India than any other form of publicity. We are conducting extensive trainings across the country, including Tier-II and III cities. It’s not just the big training sessions, but also the more intimate dinners, one-on-one conversations, and hand-holding of smaller agents to explain how things work that are helping us achieve remark- able growth from the market. We even help with visa support letters and client briefing when required,” she says.

Now, Europamundo Vacations is not just increasing the total number of tours, but also the number of departures in each tour. “This gives a lot of strength to get better airfares and better connectivity for everybody. We are adding new destinations like Cuba. No one in the market has a ready off-the-shelf product for Cuba, and it is going to work. We have amazing products for Guatemala, Costa Rica and Mexico already on our brochure and last year, we were able to sell that in India as well,” Basumalik shares.