Empowering innovation @ATM

The Arabian Travel Market, taking place from 6-9 May at the Dubai World Trade Centre, will put spotlight on aviation, innovation, and sustainability, shaping the industry’s future.

TT Bureau

The 31st edition Arabian Travel Market (ATM), scheduled at the Dubai World Trade Centre from 6-9 May this year, will focus on aviation, innovation and sustainability, which are shaping the industry’s future. The theme for this year’s edition of ATM is ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, championing start-ups and innovators making a significant contribution to the travel and tourism sector. Aligning with this innovation focus, ATM has partnered with Aviation X Lab and the Intelak programme, which have a shared mission to revolutionise the travel industry by providing a platform for start-ups and innovators.

Danielle Curtis, Exhibition Director – ME, ATM, said, “ATM 2024 will showcase entrepreneurs in aviation, accommodation, hospitality and attractions, among many others, and explore how innovative sustainable trends will evolve, identifying strategies for growth within key vertical sectors. For the upcoming edition, we have partnered with Aviation X Lab and the Intelak programme to further our focus on entrepreneurship.”

Visitors to ATM can expect a comprehensive programme featuring sessions dedicated to exploring key topics, such as technology, innovation, and sustainability within the aviation sector. With insights from industry leaders, attendees will gain valuable perspectives on navigating the evolving aviation landscape. Sustainability emerges as a central theme in discussions surrounding the future of aviation, with a growing emphasis on reducing the industry’s carbon footprint. The International Energy Agency (IEA) reports that the aviation sector accounted for 2 per cent of global energy-related CO2 emissions in 2022. Sustainable Aviation Fuel (SAF) emerges as a promising solution, with the potential to significantly reduce emissions. The International Air Transport Association (IATA) estimates that SAF could contribute up to 65 per cent of the emission reductions.