Embracing change for good

Indian hospitality industry looks forward to support from government, as revival from pandemic will be an arduous journey: Naresh Arora, Founder and CEO, Trulyy India Hotels, Resorts, Camps & Safaris.

Janice Alyosius

The pandemic had a significant impact on the hospitality sector in India with a lasting effect. Now popularity of staycations, hygiene protocols and contactless technologies firmly embedded in the daily activities of hospitality businesses, some new trends are emerging. An increased consumer awareness of all things sustainable, purposeful and health and well-being has set new benchmarks for the hospitality enterprises. Keeping in view the situation, Trulyy India has embraced new strategic changes to entice customers back into food and beverage outlets and assure holiday goers a safe stay. It is working on the following strategies.

Focus on niche markets

Offering increased customisation to result in value creation for hotels. But one has to be cautious as this requires one to carefully think about the value proposition of the offer and not simply branding and rebranding.

Tech to accelerate business

Technological advancements will continue to have an impact on the travel industry, especially in hotel rooms before and after the trip. The incorporation of technology initiatives will lead to a variety of new innovations within the industry.

Responsive trade models

Following an increase in tourist footfall, there is always the danger of the health crises returning again. If and when the pandemic throws life out of gear, the strict regulations will be imposed by the government, which has brought many business to its knees. In addition, hotels have played their part in supporting local medical needs and have turned hotel rooms into alternative work spaces for those tired with working from home.

Social responsibility

The impact of global warming can today be considered as a major risk for corporations and the society as a whole. It is thus crucial for the governments and the corporations to first become more sustainable business models, rather than planting saplings to increase greenery.