Dedicated platform for biz events

IBTM@ATM is set to debut at Arabian Travel Market 2025, offering a dedicated platform for the booming global business events sector. This new zone will foster strategic connections, industry insights, and innovation, reinforcing Dubai’s role as a hub for Meetings, Incentives, Conferences and Exhibitions.

TT Bureau

With the global events industry projected to grow at a Compound Annual Growth Rate (CAGR) of 6.8 per cent between 2024 and 2035, IBTM@ATM is set to be a key gateway to the business events sector at the 32nd edition of Arabian Travel Market (ATM). Taking place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025, this newly introduced zone will cater to the surging demand for business events and networking opportunities.

IBTM@ATM has been established in response to significant industry growth and the rising interest from ATM visitors. Last year’s edition saw more than 7,000 attendees, 1,500 buyers and 400 exhibitors showing interest in the business events sector. Designed to facilitate strategic connections, impactful collaborations, and data-driven insights, IBTM@ATM is a dynamic addition to ATM 2025.

Aligning with ATM 2025’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, IBTM@ATM will connect suppliers and buyers through scheduled appointments and business exchange sessions. A newly introduced Business Events Stage will feature a diverse programme, addressing the future of business travel, technological advancements, and socioeconomic growth, reinforcing ATM’s role as a global hub for networking and innovation.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “This year’s theme of enhanced connectivity is particularly relevant to the evolving business events sector, which thrives on strategic partnerships, knowledge exchange, and innovation. Through IBTM@ATM, we are strengthening our commitment to adding value to our exhibitors and attendees by creating a dynamic community where suppliers and buyers can engage in meaningful networking, business exchange sessions, and a high-impact content programme. By leveraging our unique insights, we aim to facilitate connections and unlock new opportunities that drive long-term growth within this thriving market segment.”