TravTalk India Online Magazine
Cross Hotels & Resorts has signed a hotel management pact with PT. Grha Swahita (BIP Group), which will see Cross Paasha Bali Seminyak become a part of their portfolio from 1 January 2024 to offer one-of-a-kind experience, says Evan Burns, the Country Manager – Indonesia.
Suhani Sood
Cross Paasha Bali Seminyak will join Cross Hotels & Resorts’ exclusive portfolio on 1 January 2024, as part of a hotel management agreement signed recently with PT. Grha Swahita (BIP Group).
Talking about the tie-up, Evan Burns, Country Manager – Indonesia, Cross Hotels & Resorts, said, “We are very excited to announce that we have a new property in the heart of Seminyak under our Cross portfolio. It is a 99-key property at a strategic location.” The property, located at the heart of Seminyak, promises a one-of-a-kind experience. Guests can bask in beachside bliss by day and immerse themselves in an electrifying nightlife scene after sunset. The hotel has an expansive 110 sq.mt. Penthouse Suite by the ocean, making it a perfect space for families and small groups, or even couples.
Cross Paasha Seminyak’s USPs
The hotel is located in one of the most famous streets of Seminyak, called Eat Street, which is popular among Indians due to access of nightclubs, restaurant chains, and beaches in close proximity. Sharing unique selling points of the property, Burns said, “We have sunset all year around, which is unique to this property. Out buggy service can drop guests to the beach, and other famous highlights of the area, which is free of charge for our guests. We have teamed up with KU DE TA to give our guests free access to the beach club.”
Understanding Indian needs
India is an important source market for Cross Hotels & Resorts and they know it very well. “We have left no stone unturned in order to understand and provide best offerings to Indians. For example, a lot of Indian guests love natural beauty; we are a huge tick mark for that criterion. Also, they look for affordable luxury,” Burns shared. It is also important for Indians to get that authentic food, and a lot of spices, as they are habitual to it. “You need to understand that certain tastes and preferences might not connect with food and drinks. We are not only doing cross partnerships but also we have access to authentic Indian food and a lot of vegetarian options. Our chefs are also trained by Indian chefs,” he added.
Burns also highlighted the importance of shopping for Indian tourists. “Shopping is and will always be a major criterion for Indians. We have a shopping centre, which is just two minutes of drive from the hotel,” he said. Burns mentioned that Cross Hotels and Resorts has nine properties in Bali, under five different brands in the market.
