TravTalk India Online Magazine
Cross Hotels & Resorts has placed strong emphasis on India as a key source market, showcasing its Thailand portfolio at TravelBullz’ three-city roadshow, covering Kolkata, Ludhiana and New Delhi from 18–22 August 2025.
Surbhi Sharma
Cross Hotels & Resorts recently join hands with TravelBullz for its three-city India roadshow across Kolkata, Ludhiana and Delhi, showcasing its Thailand properties to the Indian travel trade. The collaboration underlines the importance of India as a key source market for the group’s Thailand and Bali properties.
India key market
Terming India a highly important market, Sandeep Raghav, Director Business Development – India, Cross Hotels & Resorts, said, “It is a promising source market for our Thailand and Bali properties.” The group showcased all 12 of its Thailand hotels during the roadshow, including six in Bangkok, three in Pattaya and three in Chiang Mai.
Trade response
The response from Indian agents was highly encouraging, said Raghav. “Agents were happy to discuss our hotels, brands and destinations in Thailand.”
Tailored offerings
To attract Indian leisure, luxury and MICE travellers, the brand has been proactive in trade engagement through trade shows, webinars and tactical campaigns.
Future growth
Raghav highlighted noticeable difference in booking behaviours across Eastern India, Punjab and Delhi, but emphasised that all three regions hold strong potential for Thailand.
