Cross Hotels & Resorts rebrands X2 and X2 Vibe hotels

Following its successful transition from BHMA to Cross Hotels & Resorts, the Thailand-based hospitality group will now change the name of its X2 brand to Cross and X2 Vibe to Cross Vibe. This name change is part of the group’s strategy targeted to emphasise the strength of its capabilities, growth, and commitment to identify product position in the marketplace. All X2 and X2 Vibe hotels in Thailand, Indonesia and Vietnam will be progressively relaunched to further enhance quality and drive consistency across the brand portfolio. All references associated with X2 and X2 Vibe brand name and logo shall reflect the new identity.

 

Cross Hotels & Resorts will continue to drive excellence in comprehensive hospitality solutions as it crosses the globe with new and existing brands, and business proven practice to ensure all its partnerships are a successful collaboration. The group recently signed another hotel in Vietnam and a seven-hotel deal in Japan as well.

X2 and X2 Vibe hotels that will be rebranded are: