Cross Hotels & Resorts enters Japan, signs massive 7-hotel deal

Cross Hotels & Resorts, which already operates hotels across Thailand, Vietnam and Indonesia, has now expanded its reach further by entering the Japanese market with a remarkable seven-hotel deal in a master franchise agreement with AB Accommo Company. Cross Hotels & Resorts currently operates 21 hotels across three distinct brands – Cross, Cross Vibe and Away – in Thailand, Vietnam and Indonesia. It anticipates a rewarding future in Japan with seven properties initially, totalling 844 keys within four years and stretching across Okinawa in the far south to Hokkaido.

The inaugural property, located on Kouri Island, will be called Away Okinawa Kouri Island Resort and seamlessly match the Away brand’s ‘Escape Everyday Life’ philosophy.

“With the signing of Away Okinawa Kouri Island Resort we have brought to fruition our stated aspiration to grow our brands in the best markets in the Asia region. The Away brand emphasises the strength of our capabilities, our growth and our commitment to help our owners identify their product position in the marketplace,” says Harry Thaliwal, Chief Executive Officer, Cross Hotels & Resorts.

To this, adds Kent Davidson, Managing Director, Cross Hotels & Resorts, “Taking our business and brands into the prized Japanese hospitality marketplace is a watershed moment for Cross Hotels & Resorts. This agreement to franchise our brands into the Japanese market speaks volumes for the work we have done to define our branding and distribution value proposition and the manner in which our partners have embraced it.

This partnership has been made possible by our ability to curate a product for our partners’ specific needs. I have a deep respect for our colleagues in the enterprise and I see a long and prosperous future with AB Accommo.”

Away Okinawa Kouri Island Resort Kouri is a tranquil island connected to the main Okinawa Island by a two-kilometre sea bridge and is recognised as the gateway between mainland Japan and the tropics. Away Okinawa Kouri Island Resort is a boutique beachfront paradise that will offer guests jaw-dropping views over the East China Sea and is sure to become an Instagram-favourite with social media influencers and those seeking to get away from the urban sprawl when it opens in July 2021. Away Resorts and Villas are thoughtfully designed to provide comfort, friendly service and understated luxury to world-weary travellers who need to rediscover a slower pace of life in natural surroundings. Guests have the opportunity to truly “Get Away” and be revitalised in mind, body and soul.

Away Okinawa Kouri Island Resort has a total of 38 rooms that provide eco-friendly amenities. Guests also have the chance to savour delectable food menu options that includes Italian cuisine as well, and healthy and nutritious dishes.

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