Cross Hotels now has India GSA

Cross Hotels & Resorts has a portfolio of brands in Thailand, Indonesia and Vietnam, with 2,000 more rooms soon.

Manas Dwivedi

With strong focus on the Indian outbound market, Cross Hotels & Resorts has announced strategic alliance by appointing Buzz Travel Marketing India as the exclusive General Sales Agent (GSA) for India. The GSA agreement facilitates Cross Hotels & Resorts’ move into the fastest growing travel market in APAC at a challenging period in the global travel industry.

We shall be incisive, focused and uncompromising in our approach, and I am confident the partner- ship will be a very exciting venture

Commenting on the development, Paul Wilson, Executive Vice President – Commercial, Cross Hotels & Resorts said, “Indian business and leisure travellers contribute to a diversity of segments that include weddings, M!CE, leisure and FITs and group travel. As a team, we shall be incisive, focused and uncompromising in our approach, and I am confident the partnership will be a very exciting venture.” The Cross Hotels portfolio includes three brands – X2, 5-star hotels & resorts; X2 Vibe, lifestyle hotels & re- sorts; and Away, casual resorts and retreats.

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