Creative supports Kerala

In a bid to revive tourism in Kerala, Creative Tours & Travels is not only extending financial contributions to its staff but also to the houseboat community in the state.

TT Bureau

The ground reality is that everything is back to normal, says Adl Karim, Director, Creative Tours & Travels (India), who is just back from Kochi after attending Kerala Travel Mart (KTM) 2018. According to him, the event this year was even better than the previous years with big numbers not just from domestic buyers but also international ones.

This is confirmed by the numbers release by Kerala Tourism, which states that KTM 2018 saw participation from over 1,500 buyers from 66 countries which made it one of the most successful editions of the event. It was a huge success even for Creative Tours & Travels which is one of the big DMCs for Kerala for international and domestic travellers. Karim says, “People are waiting for Kerala to come back in full force. We have offices in 10 locations in Kerala in almost all the districts. We promote Kerala as a destination in a big way – it has huge potential and it is one of the biggest destinations in India in terms of numbers after Goa for international as well as domestic tourists.”

He adds that while most of the infrastructure is in place, some approach roads into Munnar and Thekkady that were damaged are now being reconstructed. “On our part, we have made contributions to our own staff members in our offices who have lost their houses and valuables. We have also contributed to the houseboat community. A lot of houseboats in Alleypey were damaged so we have made some contribution to the houseboat association in Kerala. Contribution to the Kerala Chief Minister’s Distress Relief Fund has gone separately from our company,” Karim reveals.

He adds that everyone was worried about Munnar and Thekady because these destinations are part of almost every standard itinerary for Kerala. “All the hoteliers from these two places were exhibiting at KTM to win back the confidence of buyers and the travel fraternity,” he shares.

The company is also the only PSA in the western region for the Maharajas’ Express – the luxury tourist train owned and operated by IRCTC.