TravTalk India Online Magazine
DreamSetGo stands as a pioneering force in the sports tourism fraternity, seamlessly blending the thrill of sports with the allure of premium travel. Through strategic partnerships, pioneering marketing campaigns, and well-aligned brand associations, DreamSetGo has skillfully etched its mark in the dynamic domain of experiential sports travel.
TT Bureau
Let’s delve into the marketing strategies that have fuelled DreamSetGo’s ascent to prominence.
Strategic Partnerships with Tourism Boards:
DreamSetGo’s collaboration with tourism boards stands as a testament to its commitment to promoting sports tourism on a global scale. By joining forces with entities like Tourism Australia, Visit Victoria & Western Australia, DreamSetGo actively participates in major sporting events, such as the ICC Men’s T20 Cricket World Cup Australia 2022. This collaboration allows DreamSetGo to showcase its brand and offerings, leveraging the appeal of world-class sporting spectacles to attract travellers seeking unique, luxurious and immersive sports travel experiences.
Nishant Kashikar, Country Manager, Tourism Australia said, “Modern-day travelers seek not just destinations but also the thrill of marquee events along their journey. Sports travel plays a pivotal role in boosting destination tourism during these noteworthy occasions. Our successful collaboration with DreamSetGo during the ICC Men’s T20 Cricket World Cup Australia 2022 exemplifies how strategic partnerships can seamlessly amplify these experiences, offering travelers an ideal fusion of destination allure and spectacular events.”
Farshid Master, Head of Marketing at DreamSetGo, adds, “We highly cherish our partnerships with tourism boards, creating a seamless blend of perfectly timed sporting events and the myriad of incredible attractions that each destination has to offer. These extraordinary experiences are collaboratively curated with the invaluable assistance of tourism boards, enriching our offerings for our discerning customers.”
Sourav Ganguly: The Super Captain of DreamSetGo:
DreamSetGo has fortified its marketing prowess by securing the legendary Sourav Ganguly as its esteemed brand ambassador, infusing a stellar touch to its promotional endeavors. Mr. Sourav Ganguly’s alliance transcends conventional endorsement, positioning him as a distinguished thought leader with formidable credibility and influence. This distinction resonates throughout DreamSetGo’s marketing arsenal, whether in captivating brand films or the creative brand campaigns meticulously delivered to targeted audiences across diverse social media platforms.
Innovative Marketing Campaigns:
DreamSetGo has introduced two distinctive marketing campaigns, each designed to captivate sports enthusiasts and travel aficionados alike.
“Dream Beyond the Game” is their unique intellectual property, meticulously crafted to immerse individuals in the unparalleled realm of Sports Hospitality. Through this innovative initiative, they offer an exclusive journey alongside sports celebrities, providing a firsthand glimpse into their experiences before, during, and after a sporting event. It’s a captivating showcase that not only embodies the essence of top-notch Sports Hospitality but also unveils the extraordinary exclusivity intertwined with the live, pulsating energy of the sporting world. They’ve successfully orchestrated two exemplary campaigns, the first featuring sports anchor Gautam Bhimani during the ICC Men’s T20 Cricket World Cup Australia 2022, and the second showcasing the vibrant journey with influencer Viraj Ghelani during the ongoing ICC Men’s Cricket World Cup India 2023.
Champions’ Sport-Cast: The podcast format has become a powerful medium, and DreamSetGo taps into this trend with its Champions’ Sport-Cast. Founder and CEO Monish Shah conducts insightful interviews with sports celebrities at iconic venues, exemplified by the interview with Sourav Ganguly at the legendary Lord’s Cricket Ground. This podcast not only provides unparalleled insights into celebrities’ lives but also contributes significantly to DreamSetGo’s engagement, fostering greater brand recognition and recall.
DreamSetGo’s success in the realm of sports tourism marketing can be attributed to its adept celebrity endorsements, innovative campaigns, and steadfast commitment to promoting tourism along with marquee sporting events. As the company continues to explore new horizons and forge strategic alliances, it remains poised to shape the future of experiential travel, offering sports enthusiasts a passport to unforgettable adventures.
