Cobalt Air joins Travelport

Travelport announced the signing of a multi-year content agreement with Cobalt Air which includes the use of Travelport’s leading merchandising tool, Rich Content and Branding. This partnership will offer countless opportunities to drive sales to Cobalt Air.

TT Bureau

With its base in Cyprus, Cobalt Air offers regular flights to 22 destinations in Greece, the UK, Ireland, France, Switzerland, Germany, Russia, Spain, Israel, Denmark, Lebanon and the UAE. Under the new agreement, its full content and inventory will be made available for the first time to over 68,000 Travelport-connected agencies servicing hundreds of millions of consumers around the world.

With Cobalt Air joining over 260 airlines using Travelport Rich Content and Branding, agencies and travel bookers will also be given a graphically rich experience when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers. Through delivering these benefits, Travelport’s merchandising tool will help drive increased revenue.

Commenting on the agreement, Paul Simmons, CCO, Cobalt Air said, “Working with Travelport will extend the availability of our flight options and better present our value to travel agencies and travel buyers globally. This agreement is an important part of our distribution activity across Europe and the Middle East and Rich Content and Branding will provide us with a powerful advantage as we widen out the Cobalt Air offering in an aim to bring the world to Cyprus.”

Philip Saunders, Vice President—Air Commerce, Europe Middle East and Africa, Travelport added, “We are delighted to welcome Cobalt Air to Travelport’s platform and look forward to supporting its growth objectives. Our Rich Content and Branding solution will help promote the airline’s brand and increase revenue by facilitating upsell of branded fares, ancillaries and special promotions while continuing to develop Travelport’s position in the Cyprus travel industry.”

Cobalt Air was welcomed as a member of International Air Transport Association (IATA) in December 2017. IATA is the trade association and collective voice for 280 of the world’s airlines from over 119 countries worldwide. Cobalt Air also has a full IOSA accreditation. The company was recognised as the Best Start-up Airline of the Year in the world in 2017 by CAPA – The Centre for Aviation. Extending its reach in the Middle East, Cobalt Air signed an interline agreement in June 2018 with Etihad Airways.