The Singapore Tourism Board has chosen to reach its target audience via the traditional route of films, banking not just on Bollywood but also regional films to work their magic on Indian travellers. TT Bureau It did wonders for Switzerland and Spain and now Singapore Tourism Board (STB) is hoping …
Read More »Focused in India for growth
MischaMannix-Opie, Area Manager South & South East Asia, Air New Zealand, reveals why the airline has increased its sales and marketing activities in India through Global Destinations. Q) Please shed some light on your recent partnership with Global Destinations. A) Global Destinations became our new General Sales Agency partner in …
Read More »Holland eyes 30% growth in Indian arrivals
Holland has bigger goals set out for India as it encourages travellers to explore places other than Amsterdam. The country is also in talks to initiate an online visa process. With NBTC back in operations in the Indian market after a brief pause, the tourism board organised the Holland Club …
Read More »Thailand’s luxury offerings for India
Tourism Authority of Thailand hosted its fourth luxury roadshow in India in Mumbai and Ahmedabad. This was the third luxury roadshow for the Mumbai market. Its first edition was held in Mumbai and Delhi and since then, Bengaluru, Kolkata and Ahmedabad joined the fray. The roadshow witnessed 14 business partners …
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