TravTalk India Online Magazine
‘Destination Britain India 2023’, VisitBritain’s first trade mission was held in India after three years. The three-day event connected 75 top Indian buyers with UK travel service providers.
Janice Alyosius
Travel trade and industry suppliers from Britain showcased the country as a premier travel destination during the VisitBritain’s trade mission to India. The three-day event, titled ‘Destination Britain India 2023’, was held from 19-21 November in Delhi. It facilitated crucial interactions between over 75 top Indian buyers and a multitude of British industry representatives, ranging from hotels and retailers to tour operators and transportation providers. The trade mission, first in over three years, highlighted the growing significance of India as a key market for British tourism.
Alex Ellis, the British High Commissioner to India, underscored the enduring and multifaceted relationship between the UK and India. “The ties between the UK and India are deeply rooted in shared cultural affinities, mutual love for various aspects of culture, food, and sports, particularly cricket. About a third of all our visas go to Indian nationals, totalling 550,000 visit visas in the last year alone. India is one of the most significant countries for the UK, reflected in the massive flow of people, including students, skilled workers, and tourists,” Ellis said.
He added, “India is undeniably one of the most important countries for the UK, alongside major powers like China and the US, making it an absolutely essential partner. Our unique human connection is exemplified by the fact that the UK Prime Minister, residing in 10, Downing Street, celebrates Diwali by lighting a diya in an extraordinary way. It’s heartening to know that a significant portion of tourism from India comprises good spenders who enjoy exploring various parts of the UK. Many Indian tourists venture to Scotland, Wales, the Southwest, and even Northern Ireland, showcasing the beauty and diversity of the entire United Kingdom.”
Louise Bryce, Partnerships Director, VisitBritain, emphasized on the strategic significance of such events, stating, “Destination Britain India is part of a series of events that bring key UK industry representatives to meet with prominent buyers in our key markets. It’s about showcasing the narrative of Britain, its diverse regions, and the wide array of offerings available. This approach has proven successful in generating new business and educating the local industry on innovative products and experiences.”
Regarding the outlook for Indian tourism, Bryce noted a robust recovery, with a significant increase in spending forecasted. “The market from India is showing strong recovery trends, fuelling the overall resurgence of tourism in the UK. In 2022, we witnessed a spend of £764 million, which is projected to rise to a staggering £1 billion by 2024. This growth is attributed not only to pent-up demand but also to robust trade relationships, cultural ties, and the increased air capacity to key UK airports,” she said.
Vishal Bhatia, Country Manager-India, VisitBritain, emphasized on the shifting travel behaviours of Indian visitors. “We have observed a shift in travel behaviour among Indian visitors, which seems to be a global trend as well. There is a growing preference for single-country itineraries, and Britain is no exception to this trend. On average, visitors spend approximately 27 days in the UK. Notably, they are choosing to spend more nights exploring regions outside of London, immersing themselves in local experiences,” he said.
