Bahrain targets growth from India

Bahrain Tourism recently hosted roadshows in Mumbai and Delhi with plans to increase its activities in India in 2018 and woo more Indian tourists.

TT BUREAU

Bahrain Tourism & Exhibitions Authority hosted two city roadshow in Mumbai and Delhi. Around 18 partners from Bahrain including DMCs and hotels assembled to meet the travel agents in India. Speaking at the roadshow, Yousef Mohammed AlKhan, Director of Tourism Marketing & Promotion, Bahrain Tourism & Exhibitions Authority said, “With these roadshows, we would want to bring more numbers from the Indian market to Bahrain. In Bahrain we are working on new products like pro-diving activity, water sports, adrenaline sports, indoor sky diving, etc. We believe we have a bit of everything for the Indian market in terms of culture, history and new attractions coming out for the millennial. We are concentrating more on family groups, weddings segment and MICE travellers. We have a dedicated team focused on the wedding sector as this segment has been growing from the India market.”

Bahrain looks forward to welcoming more Indian weddings to the country. “We have had a good growth from India in 2017 as compared to 2016. We will be marketing Bahrain aggressively in 2018. Initially, we will be looking at cities from India where we have direct flights. We have also eased the visa process for Indian passport holders which can be applied online too.”