Azerbaijan for 100% growth

Premier Tour, Azerbaijan is setting foot in the Indian market with its India representative – Pacific Travels. The company aims to double Indian tourist arrivals.

TT Bureau

Premier Tour is a destination management company in Azerbaijan which has its own group of hotels and fleet of cars at the destination, informs Darya Jafali, Business Development Manager, Premier Tour. She says, “Last year, the number of Indian tourist arrivals to Azerbaijan was approximately 5,000. We have started working with the Indian market only from last year.”

As Premier Tour’s India representative, Pacific Travels is responsible for bringing in more partnerships with travel trade besides doing promotional activities. Nasir Zaidi, Managing Partners, Pacific Travels informs that the destination can cater to all types of segments. However, the company will focus initially on the FIT and MiCE travellers. He says, “Premier Tour offers a variety of products to travellers. We will focus on growing the number of Indian tourists to the destination through our network in the B2B space. We will collaborate with the media to reach the relevant target audience. We are also focusing on promoting Azerbaijan for events, destination weddings and film shoots. We can offer a variety of products like packages for four days and five nights which could include Baku City Tour, and also organise events at heritage sites, ski resorts jungles, beaches, etc.”

In terms of connectivity, Zaidi further adds that Delhi and Baku are well connected with almost 12 weekly flights on major Middle Eastern carriers. “Visa is available on arrival with easy availability of pre-approved visa within 72 hours,” says Zaidi.