The potential of wellness tourism as a revenue enhancer for the travel industry is undeniable. With proactive promotion and strategic marketing, travel agents and hospitality providers can tap into this lucrative market, offering travelers enriching experiences that prioritize holistic well-being. In recent years, the travel industry has witnessed a notable …

Reiterating its commitment to uphold gender equality, Air India group today announced a slew of activities celebrating International Women’s Day. A total of 15 all-women crew flights were operated in the domestic and international sectors today. Over 15% of the cockpit crew of Air India are women – making it …

Air India, India’s leading global airline, unveiled a signature track defining its sonic identity, ‘India Takes Flight’, reflecting the sound of a bold, vibrant, and confident India. Air India’s new sonic identity is a jugalbandi (musical collaboration) featuring recent Grammy awardee and acclaimed musician Shankar Mahadevan, renowned percussionist and composer …

Bizzo, a Covid-born tech start-up launched to empower small and independent service businesses across the country, has unveiled its very first microsite – GoMahabaleshwar. The launch event for GoMahabaleshwar was attended by Pallavi Patil, Chief Officer – Mahabaleshwar Municipality, Sunil Katkar – PA of Shrimant Chh.Udayanraje Bhosle (Member of Parliament), Shrikant Tidke – …

The lockdowns have lifted but the economic recovery is reeling under the threat of an impending third wave. The impact of this black swan event has been particularly distressing for the travel industry as both international and domestic travel sectorscontinue to experience uncertainty in demand recovery. However, with the second …