ATM to delve into travel tech

Arabian Travel Market 2024, to be held from 6-9 May in Dubai, will focus on cutting-edge travel technology. Over 100 leading global companies are expected to take part in the event.

TT Bureau

This year’s Arabian Travel Market (ATM) has 56 per cent more space and 33 per cent more exhibitors than last year, reflecting an unprecedented demand from companies eager to showcase their innovations to a global audience.

Sponsored by Sabre, the ATM Future Stage, formerly known as the Travel Tech Stage, will host more than 100 expert speakers from travel and tourism industry across the world, plus a diverse selection of cutting-edge innovations designed to improve efficiency and profitability within the sector. Delegates will explore how advanced technology can be leveraged to drive improvements across a range of segments, including payment, professional development, accessibility, and sustainability.

The global travel technology market, valued at US$9.4 billion in 2022, is projected to reach US$21 billion by 2032, according to Allied Market Research. The ATM Future Stage will host a selection of presentations and sessions designed to highlight opportunities within this space. ATM 2024 will also feature a ‘Best Use of Technology’ award at its annual exhibitor awards, for the first time. Exhibitors will be evaluated on how and to what extent they have embraced and deployed technology on their stands. More than 40,000 people attended the 30th edition of ATM in May 2023. Building on the success of previous editions, ATM 2024 aims to surpass expectations.