Are OTAs the future?

With a vision to revolutionise the online travel market, Radhika Pareek, Managing Director, Sky Planners, is looking to expand the horizon of the company by providing easy and convenient travel solutions.

TT Bureau

Pioneers in online air ticketing, hotel booking and holiday packaging, Sky Planners is aiming to envisage the online travel market with a future-oriented growth plan. Radhika Pareek, Managing Director, Sky Planners, says that her company is growing at a steady pace in terms of revenue and operations. “We registered around 20 per cent growth in terms of business volumes. We are targeting a 40 per cent boost in revenue for the coming year,” she says.

Talking about her plans of expansion, Pareek shares that online travel market is rapidly booming with growing numbers and they want to utilise this opportunity to reach out to more locations. “Being an online operator, we want to penetrate our business to the maximum reach. Currently, we are looking to expand in Tier-II and Tier-III cities.” she says.

In our travel agent business programme, we provide a large travel inventory, competitive deals and a centralised company payment wallet to our partners to maintain a healthy relationship with them

Partnering with over 70 travel operators across the country, Sky Planners is looking to position itself differently from the traditional travel agencies. Providing online billing, instant confirmations and ease of doing business for small-scale tour operators, Sky Planners is looking to change the face of online travel booking experience for B2B clients.

On business implementation, Pareek explains that her company facilitates a travel agent business programme for tour operators. “In this programme, we provide a large travel inventory, competitive deals and a centralised company payment wallet to our partners so that we can maintain a healthy relationship with them,” Pareek added.

Pareek counts on internet revolution and increased use of smartphones nowadays. She says, “I think OTAs are the next big thing. Considering the number of bookings we are getting online, OTAs are certainly the future of booking and ticketing in the
tourism industry.”

For its dedicated services in the outbound sector, Sky Planners has been awarded as the ‘Best Outbound Tour Operator’ at the Assocham Tourism and Hospitality Awards 2018.