Andhra gives policy boost to tourism

Andhra Pradesh aims to revolutionise its tourism sector with the new policy, granting industry status to tourism activities. The policy initiatives, planned over next 5 years, aim to attract global investors, create employment, and promote sustainable growth, positioning the state as a premier global tourism hub.

Janice Alyosius

In a strategic move to boost tourism and attract global investors, the Andhra Pradesh government has rolled out the Andhra Pradesh Tourism Policy 2024-29. The new policy aims to position the state as a premier tourism hub while fostering economic growth, employment generation, and sustainable development.

Kandula Durgesh, Tourism Minister, Andhra Pradesh, emphasised the state’s commitment to welcoming investors, tour operators, travellers, and other stakeholders. “Andhra Pradesh is fully prepared to welcome all the investors, tour operators, travellers, and other stakeholders to the beautiful place of Andhra Pradesh,” he said.

A significant highlight of the new tourism policy is the granting of industry status to tourism-related activities, which will provide an impetus for investment and economic expansion. “The Andhra Pradesh Tourism Policy 2024-29 has granted industry status to tourism, which gives a significant boost to investors, encouraging them to participate in the state’s tourism development,” Durgesh explained.

This policy move is expected to attract large-scale investments and enable businesses to leverage incentives and benefits, making Andhra Pradesh a lucrative destination for tourism entrepreneurs.

The Andhra Pradesh government has set a clear objective to enhance the state’s employment contribution through tourism. “We feel that by the end of 2025, our tourism sector will contribute at least 15 per cent of the total employment generation in the state,” said Durgesh. This aligns with the government’s broader economic vision to create jobs and empower local communities through tourism-driven opportunities. With a vision to establish Andhra Pradesh as a premier tourism hub, the government is focusing on various segments, including spiritual, coastal, ecological, adventure, and wellness tourism. “Our state offers a multitude of tourism experiences that not only attract travellers but also empower local communities and promote sustainable development,” the minister added.

The state’s rich cultural heritage, pristine coastline, lush green landscapes, and adventure tourism potential make it an attractive destination for both domestic and international tourists. Sustainability and digitalisation are central to the new tourism policy. “With sustainability and digitalisation as core agenda items, the policy aims to develop and enhance anchor hubs by focusing on mass connectivity, public-private partnerships, and innovative tourism solutions,” noted Durgesh.

By integrating smart technology and sustainable practices, Andhra Pradesh is ensuring that its tourism sector grows responsibly while preserving its natural and cultural assets. With strong leadership, a robust policy framework, and a commitment to sustainability, Andhra Pradesh is poised to become a leading tourism destination in India.