Amritara ready to reboot

Amritara Hotels & Resorts is making sure it reaches both domestic and inbound travel agents in the country by way of lucrative offers and constant communication, respectively.

Nisha Verma

Amritara Hotels & Resorts is planning to give high margins to domestic travel agents so the group can strengthen its position in all zones.

Sarvar Hans, National Sales Director, Amritara Hotels & Resorts, says, “For OTAs as well, we are putting forth summer offers to capitalise on room nights. On the other hand, we are doing vigorous marketing in the inbound market so that when there is a reboot of operations, Amritara is their first choice.” To achieve these goals, Hans shares they are focusing more on marketing, promotions and offers on their brand website as well as Instagram, Facebook and Twitter handles. The group is also participating in travel trade fairs to showcase its presence across India.

Now, with people having begun travelling again and the vaccination drive on, Amritara is making sure that travellers are confident of checking into its properties. “Since people have started travelling, we assure them a 100% COVID-free environment. We adhere to FSSAI rules and regulations, and make sure people are comfortable and remain panic-free,” he asserts, adding that while in the first quarter of 2021 the group recorded an average occupancy of 48 per cent, it is now anticipating a 20 per cent hike in the second quarter, majorly at its leisure properties and those situated at hill stations. And, with talk of borders opening for foreign tourists in full swing, Hans optimistically adds, “It’s a good sign that the government has started talking about opening borders for foreign tourists because without international travel, the Indian tourism industry is incomplete.”