Amritara enters Sikkim

Amritara Hotels & Resorts has acquired Hidden Land hotel in Sikkim to launch its 18th luxury property, Amritara Hidden Land, which aims to cater to nature lovers and adventure seekers

TT Bureau

Amritara Hotels and Resorts launched its 18th luxury property, Amritara Hidden Land, in Sikkim recently. The new property is expected to cater to nature lovers and adventure seekers.

The hotel group’s new property has been launched by acquiring Hidden Land hotel, a local property. “We are happy to welcome this new property (Hidden Land hotel) to Amritara. This merger would enable us to provide commitments to our guests and offering best room stays,” said Sarvar Hans, Vice President-Commercial, Amritara Hotels and Resorts. Hans said that the hotel group believes in selling experiences, and not just room nights.

“Customers can delve into next level of experience with breath-taking views of Kanchenjunga and other natural wonders. Apart from that, Sikkim’s local cuisines would be offered to the customers,” he said, adding that, “We would try to offer curated experiences that provide insights into the local traditions, music, cuisines, and dance forms, ensuring a holistic inclusion of culture.”

About the occupancy levels, he said there was a 15 per cent increase, as compared to the last year. “We are emerging as a better brand with excellent hospitality services. The occupancy for this year is 65 per cent and we are positioning ourselves as the fastest growing hotel chain in India,” he said.

Hans said that travel trade is of immense importance to Amritara. “But this time we are more focused and will be playing around handcrafted packages and special rates,” he said.  Over the group’s global plans, he said, “We already are in the international market, as we have started a new operational office in Germany.” He said, “We are practicing loyalty programs and we make sure that every guest will get to know about all Amritara’s other properties.” He said that Amritara is constantly adding properties, as they are planning to extend to 30 plus hotels by 2024.