Agoda’s Beds Network makes wholesale easier for Indian hoteliers

Leisure travel is returning to pre COVID levels in many markets globally but business travel isn’t yet back to where it was, and may still be slow for some time. So there is a need for hoteliers to find alternative ways to utilize their inventory in the B2B space. Here in India, Agoda partners are reaping the benefits of its Beds Network which helps hotels supply their wholesale rates more effectively through a wider network of channels than ever before.
Since its inception late last year, Beds Network is now available in 40 markets, with further plans for expansion. The program pilot has received a great response in India. The network has been designed to enable hoteliers to leverage Booking Holdings brands’ connections to over 10,000 affiliate partner networks across markets and verticals, including airline partners, offline travel agencies, credit card companies, among others. As part of Beds Network, partners enjoy access to Agoda’s advanced distribution technology. This allows for less administrative hassle while still being able to maintain control over pricing. In India alone, the program has seen a surge of 14x sign ups since the beginning of 2022 among standalone and independent hoteliers, who are now successfully enjoying the advantages of Beds Network.

The benefits of Agoda’s Beds Network:

• STREAMLINE ACCOMMODATION PARTNERS’ DISTRIBUTION NETWORKS
  Take away the complexity of managing multi third-party redistribution. Basically, this means less administrative hassle, as it’s no longer necessary to negotiate individual contracts with each potential partner. As a Beds Network partner accommodation suppliers immediately have access to an expansive B2B distribution network to showcase their properties through, including offline travel agencies, financial institutions, airlines or other B2B partners who sell travel to consumers.
• FLEXIBLE REVENUE MANAGEMENT
  Take full advantage of the flexible revenue management feature. Partners are not tied to projecting revenue months in advance but can make changes whenever they want. That is incredibly useful now that travel restrictions have relaxed in most countries and consumers are back to planning holidays with friends and family. The flexibility to change revenue planning on pricing and availability is a powerful tool, and because Agoda’s Beds Network supports both static and dynamic rates, property owners and managers can fine tune their strategies to achieve optimal revenue.
• AGODA’S INSIGHT REPORTS
  Data insights help drive business, and Agoda’s Beds Network has successfully helped properties tap into newer markets, follow trends about where is opening up all of which help them to plan how to accelerate productivity of their inventory. these insights through Beds Network, help Agoda’s Partners make more efficient business decisions.

  Beds Network is just one of the products available to Agoda partners. Agoda has a suite of products for partners globally which allow them to increase their value proposition for B2B and direct to consumers.

The Agoda Growth Program is another premium offering. giving hotel partners control on marketing spend and targeting for direct to consumer initiatives. With AGP, partners enjoy higher visibility on Agoda’s platform, bigger cash back incentives, advertising perks, greater affiliate exposure and increased electronic direct marketing presence. Partners have experienced higher impressions online, increased footfall to their properties and more bookings.

More information on Beds Network and Agoda’s other partner programs can be accessed at partnerhub.agoda.com.