Advantage FITUR: Talent & skill

As the fair gains more representation and a greater global reach, FITUR 2020, to be held in Madrid in January next year, will see the introduction of FITUR TALENT that will focus on people and skills.

TT Bureau

FITUR 2020 is being touted as the most updated and dynamic edition yet, with some excellent forecasts and a variety of upgrades in its kitty. The event will also celebrate its 40th anniversary, with South Korea as partner country. While sustainability, technology and specialisation will continue to be in focus at FITUR 2020, the event will also see the introduction of the monographic area, FITUR TALENT, which will focus on people, their talent, skills and professional capability, as factors in tourism companies’ competitiveness. Apart from that, FITUR TALENT will have an exhibition area and will seek to analyse, through conferences, workshops, meetings and innovative proposals, the perspective and strategy of tourism companies, management companies, and talent hunting and training centres, all global leaders in their sector.

Promoting the agenda of B2B meetings as one of the key objectives of this edition, FITUR B2B Match and FITUR MICE (the programme specialising in meetings, incentives, conferences and exhibitions and business travel) will bring together 100 representatives of the ‘offer for meetings tourism’ with 120 qualified procurement officers from around the world.

FITUR will continue focusing on specialisation and on the growth of some of the recently-introduced sections, such as FITUR CINE and FITUR FESTIVALS, and it will again offer its consolidated mono- graphic areas such as FITUR GAY (LGBT + ) and FITUR HEALTH, as well as the FITURTECHY and FITUR KNOW HOW sections, where technology is shown as an essential tool for the growth of the sector and for progress towards a smart tourism concept.

About FITUR 2020

• FITUR 2020 will see the introduction of the monographic area FITUR TALENT, which will focus on people, on their talent, skills and professional capability, as a factor in tourism companies’ competitiveness.
• FITUR MICE will bring together 100 representatives of the ‘offer for meetings tourism’ with 120 qualified procurement officers from around the world.
• The FITUR NEXT Observatory will focus its research on how tourism can contribute to local economic development.