TravTalk India Online Magazine
The Indian sports tourism market is a booming subsegment and offers substantial possibilities for experiential tourism, corporate, and MICE travel. Amit Vyas, Head – MICE & Sports Travel, DreamSetGo, highlights some exceptional sports-related experiences that the company offers.
Hazel Jain
What are some of the MICE/ MISE trends that you see emerge in 2023-24?
In recent years, there has been a shift in the way people travel and experience culture. Moving from traditional to experiential-based travel; Sports events like F1 in Baku, Singapore and Abu Dhabi; Chelsea, Manchester
City, Manchester United & Wimbledon in UK; ICC Men’s T20 World Cup Australia 2022 and Rugby in European nations have gained popularity. As travellers seek out new and meaningful experiences that go beyond the conventional tourist experience, event-based travel is the future of MICE, with sports travel experiences to premium events gaining traction within this sub-group.
How is Dreamsetgo making MICE/MISE more experiential than it ever was? Please share some examples to give travel agents an idea of what they can offer their clients?
The Indian sports tourism market is a booming subsegment of the overall tourism sector and offers substantial possibilities for experiential tourism, corporate, and MICE travel.
Corporates continue to look to sports to provide incentives and build loyalty. We specialise in corporate or incentive travel to reward workers and external stakeholders through our MISE (Meetings, Incentives & Sports Experiences) segment. We also curate luxury corporate experiences focusing on sports for CXOs and business executives seeking for something different.
With our exclusive sporting partnerships, we provide different experiences like first team training, meet and greet with legends, VIP hospitality and official signed merchandise. While traditional MICE services like high-tea and gala dinners were always high up the list, but with the change in trend, the requirement has shifted and evolved from conventional offerings into extraordinary experiences. We also have a few groups going abroad for board meetings overlooking the stadium exclusively customised for their c-suite executives.
We also partnered with Red Bull to arrange some incredible experienes for F1 fans, including a Fireside Chat with Legend David Coulthard, a Private Tour of the spectacular RB7 Formula 1 car, Grandstand Seating, and access to the After Party. We have also organised a private yacht dinner with Brett Lee and Michael Clarke, as well as a DreamSetGo Diwali celebration with Venkatesh Prasad, Harbhajan Singh, Aamir Sohail, Mike Hussey, and
Gautam Bhimani.
Why should travel agents choose DreamSetGo for their clients’ MISE needs?
With an array of exclusive partnerships, DreamSetGo offers premium, end-to-end experiences across football, cricket, tennis, motorsports, rugby, and golf among others.
By offering ‘money-can’t-buy’ experiences with the best premium hospitality access, legend meet and greets, our ability to offer unique services sets us apart. Travel agents can use DreamSetGo’s sporting experiences to enhance their clients’ experience on the field.
Please share details of some of the new packages that you want to promote in India?
Currently, we have partnerships with Manchester United, On Location, ICC Travel & Tours, and Rugby World Cup 2023. We have curated offerings such as High Tea with Ganguly at Lords, among others. There are also a few exciting partnerships that we’ll announce soon. Our exclusive packages that cater to diverse sports fans can be accessed on our website at www.dreamsetgo.co.
