Accor launches its ALLSAFE label

Accor has launched its new protection protocol, ALLSAFE, to establish confidence among its guests regarding the safety and hygiene standards at its properties. In addition, it has tied up with AXA insurance provider to offer to provide medical support to guests at Accor properties.

With a view to help deal with the impact of COVID-19 and to ensure the   safety of its clients and employees as hotels reopen,Accor has taken its most   stringent cleaning standards and operational protocols a notch higher,and  has launched its unique cleanliness and prevention label- ALLSAFE.

A statement released by the brand says, “Welcoming, safeguarding and taking care of others is at the very heart of what we do and who we are. The health, safety and well-being ofour staff, guests, owners and partners remains our top priority as the world goes through this unprecedented crisis. Accor has been prioritising the safety of its guests on a daily basis for more than 50 years, thanks to our high standards of hygiene and cleanliness applied by all our brands around the world.”

Reviewing key initiatives under ALLSAFE and the announcement of the strategic partnership with AXA as part of the Group’s recovery plan, Sébastien Bazin, CEO, Accor, says, “We have just launched a new rigorous protection protocol under the name of  ALLSAFE  which includes a lot of different measures, one of them, of course, being contactless check-in, check-out and payments. It includes sanitisation kits for guests, hospital-grade room disinfection, and so many other measures that guests will be discovering in the field.”

Apart from that, Accor has signed an innovative strategic partnership with insurance provider AXA to provide medical support to guests across the
5,000 Accor hotels worldwide.

Bazin adds, “We’ve been working on it for several months, to go one step further, which is to provide medical care and assistance for our guests wherever they are in the Accor network, in the 5,000 hotels, in the 40 Accor brands, all over the 110 countries, if they need any special care or any medical assistance. We decided to enter into a global partnership with AXA. Guests will get the direct benefit of thousands of vetted medical professionals affiliated with AXA, and get access to online telemedicine consultations.”

The ALLSAFE global cleanliness and prevention standards have been developed with and vetted by Bureau Veritas, a world leader in testing, inspections and certification. All the Group’s hotels must apply these standards and will be audited either by Accor operational experts or by third-party auditors such as Bureau Veritas to receive this label.