TravTalk India Online Magazine
A three-day India roadshow by Experience Abu Dhabi and Abu Dhabi Convention and Exhibition Bureau (ADCEB), featuring visits to Chennai, Ahmedabad, and Kolkata, showcases unique and diverse experiences.
TT Bureau
Experience Abu Dhabi and Abu Dhabi Convention and Exhibition Bureau (ADCEB) recently wrapped up a successful three-day roadshow in India, which included visits to Chennai, Ahmedabad, and Kolkata. The roadshow was aimed at showcasing the unique and diverse experiences that Abu Dhabi has to offer Indian travellers, while also paving the way for long-term partnerships in the tourism sector.
Over 730 travel trade delegates attended the roadshow across the three cities, where they were able to learn about Abu Dhabi’s attraction as an all-year-round destination, with a wide range of events and activities available for visitors. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) led the way with a program of one-on-one meetings and presentations, which highlighted the emirate as a leading tourism destination for leisure, business, and incentive travel.
To make travel seamless to these cities, Etihad, Air Arabia, and Indigo announced direct flights from India to Abu Dhabi. Etihad started a daily flight service to Kolkata, providing a total of seven weekly nonstop services to Netaji Subhash Chandra Bose International Airport (CCU). Air Arabia also launched direct flights from Abu Dhabi to Kolkata three times a week, on Mondays, Wednesdays, and Saturdays. Additionally, Indigo also announced its direct daily flights from Hyderabad to Abu Dhabi and Chennai to Abu Dhabi.
The roadshow also aimed to strengthen existing relationships and build new connections with travel trade partners. With this in mind, the DCT Abu Dhabi, along with 23 key partners, including Etihad Airways, the national carrier of the UAE; Miral Destinations, the one-stop trade, and promotional partner for Yas Island and Saadiyat Island, showcased a range of destination highlights at the event. Throughout the roadshow, partners learned about Abu Dhabi’s attractiveness as an all-year-round destination, with an action-packed line-up of events for the summer season. Some of the highlighted events for the summer season include the iconic Indian International Film Academy Awards (IIFA) that will take place in Abu Dhabi this May, the unrivalled family fun at Paw Patrol Live in June, Guns N’ Roses’ performance at Etihad Arena on June 1, and the UFC Abu Dhabi Showdown Week and UFC 294 in October. The roadshow also highlighted the many family-friendly features of Abu Dhabi and the variety of experiences that are on offer for Indian holidaymakers, from the tranquillity of Al Ain Oasis and the Al Dhafra desert to the thrills of Yas Island’s range of unique theme parks and attractions.
As an added incentive for travellers, a limited time deal of ‘stay more, pay less’ is available for trips booked between four and seven nights. Valid from 1 May to 30 September, travellers can choose from a getaway nestled in the city, a gorgeous resort surrounded by turquoise waters, or a family escape for the kids to enjoy at an amazing value. This India roadshow was significant as the DCT Abu Dhabi targeted tier II cities in India.
