Air India has taken several initiatives to enhance customer experience. It has been adding aircraft to expand its network globally while densifying the domestic service. With the unveiling of its new brand identity, the airline has taken off on its transformation journey called Vihaan.AI to become a world-class global airline with an Indian heart.
TT Bureau
Air India, India’s national carrier, continues to solidify its position in the domestic and global aviation market with its recent expansion plans. The airline has announced several new routes and attractive fare sales, offering travellers exceptional travel experiences and expanded network.
These developments are part of Air India’s commitment to enhance connectivity, frequency, and customer satisfaction across its fleet.
Spreading wings
Air India has launched a non-stop service between Bengaluru and Singapore from 22 October 2023. The flight will operate four days a week on Mondays, Thursdays, Fridays, and Sundays. The new connection will lend a boost to tourism and trade in the two cities and help the leisure travellers, students, and business community.
Air India has also enhanced the frequency from Mumbai to Singapore from seven flights a week to 13 flights a week from 22 October 2023. With the increased frequency and commencement of service from Bengaluru, Air India is currently operating a total of 38 non-stop flights to Singapore per week from Delhi (14 flights), Mumbai (13 flights), Chennai (7 flights) and Bengaluru (4 flights) connecting the Merlion City. Air India also introduced a non-stop service between Kolkata and Bangkok from 23 October 2023. The flight will have a two-class configuration of Economy and Business Class and operate six days a week from Monday to Saturday.
Air India also connected Kochi, the commercial hub of Kerala, with Doha, the Capital of Qatar, with a daily non-stop service from the same date. This new flight will fulfil the need of a convenient and comfortable direct connection between the two cities.
Air India opens mega warehouse facility in Delhi
Air India has commissioned a mega warehouse facility in Delhi to facilitate storage of over 1,000,000 engineering spares that are integral to maintenance, checks and repairs of its aircraft and ground support equipment, in a move that will further enhance Air India’s fleet and operational efficiency and strengthen India’s expanding aviation ecosystem. Located in the proximity of Terminal 3, at the Cargo complex of Delhi Airport’s Air Cargo Logistics division, the centralized warehouse sprawling in 54,000 sq. ft. (approx.), will significantly improve quick turnaround of the airline’s flights operating out of Delhi.
Ropes in Manish Malhotra for makeover of uniforms
Air India announced its partnership with celebrated fashion designer Manish Malhotra to design new uniforms for over 10,000 Air India employees on the frontline, including cabin crew, cockpit crew, ground and security staff. This is a further step in the manifestation of Air India’s new global brand identity as part of its ongoing modernization programme. Air India expects to commence rolling out the new look for its uniformed employees by the end of 2023.
Air India’s recent expansion in the domestic and global markets demonstrates the airline’s commitment to providing enhanced connectivity, frequency, and affordable fares to its passengers. With new routes, attractive sales, and a focus on customer satisfaction, the airlilne continues to strengthen its position as India’s leading global carrier. As the airline augments its fleet with new aircraft, travellers can expect new destinations and improved services in the future.