A vision to diversify

The Globus family of brands is introducing gadgets that double up as complimentary data hotspots and commentary hearing devices for customers while on tour.

Hazel Jain

In addition to the perennially popular Cosmos, Globus and Avalon Waterways brands for touring and river cruising respectively, the company has recently introduced the world’s first à la carte touring option called ‘Cosmos Lite’ for more independent-minded travellers. Another grand success has been its ‘Globus Escapes’ line which offers almost 30-plus destination itineraries in the winter and off-peak times at incredible pricing. All these introductions point to one thing: innovation. “For us, innovation is bringing in meaningful change in tune with the times and trends. While we were the ones to introduce Wi-Fi on touring coaches and our signature Local Favorite (LF) excursions, we continue to lead the way with more. As an innovation for 2020, we are introducing gadgets which serve a dual purpose of a commentary hearing device and complimentary data hotspot for our customers, while they are on excursion,” says Varesh Chopra, Regional Director – South Asia and Middle East for the Globus family of brands. He adds that with these strategic expansions in the product line and more in the future, their next five years are already poised for a manifold growth.

Speaking about some of the new developments in 2020, he shares, “The Globus family of brands Specialist programmes are back this January in a new and fun format. Agents can register this month onwards and update their knowledge about the Globus family. We also have our 2020 early bird offers extended till January end.”

“Today, the industry offers a plethora of options for the traveller and the customer is truly the king. As I see it though, the most creative and responsive of our lot will survive,” he says.