TravTalk India Online Magazine
Harikishore S, the newly appointed Joint Secretary at the MoT, GoI, shares an upbeat view of India’s presence at WTM London this year as he talks about the surge in global interest, the role of private partners, and other important issues.
TT Bureau
Harikishore S, Joint Secretary, Ministry of Tourism, Government of India, said the response to India at WTM London was not just encouraging but energising. According to him, the Indian pavilion felt “a lot of positivity and a lot of hope and expectations from Incredible India,” with trade partners across the stand reporting a steady rise in quality enquiries.
Talking about the ministry’s public private partnership model, he said, “They (private players) are coming for business and they are doing it in the best way.”
This year, demand outpaced capacity. The stand could accommodate around 30 participants, but interest extended well beyond that. The message for the future is simple: Scale is needed. A larger pavilion will allow more stakeholders to showcase India’s depth in tourism, from niche specialists to major operators.
A year-round positioning for India remains the ministry’s core aim. Different markets want different experiences, whether it is Ayurveda and wellness, adventure, or heritage. Consistent participation at global exhibitions ensures buyers see fresh products, newer destinations, and new trade faces, keeping India firmly in the conversation throughout the year.
Technology sits high on the agenda. Harikishore highlighted the ministry’s openness to stronger collaborations with startups and more digital tools to help travellers research the country with ease.
Marketing will see a renewed push. Stronger visibility, deeper partnerships, and more cohesive branding are likely to steer the roadmap for 2026. While major announcements are still under wraps, the intent is clear — India wants to show up consistently, communicate confidently, and convert global curiosity into real business.
