PMML hosts roundtable

The World Tourism Day roundtable at PMML highlighted India’s focus on positioning the state-of-the-art museum as a must-visit cultural landmark through strong industry collaboration.

Surbhi Sharma

On World Tourism Day, the Prime Ministers’ Museum and Library (PMML), New Delhi, hosted a roundtable discussion to position itself as a premier cultural destination. Suman Billa, Additional Secretary and Director General Tourism, Government of India, Ashwani Lohani, Director, PMML, along with leaders of national tourist associations and tour operators, attended the event.

It focused on collaborative strategies to boost cultural tourism and enhance visitor engagement, to establish PMML as a must-visit landmark in Delhi. Speaking to Billa said, “Although we have not actively promoted the PMML, it is already attracting significant visitors. The goal now is to position and market it as a destination where people can be inspired by India’s history and the leadership of its Prime Ministers. One of the key steps forward is to build a strong connect with the tourism industry.”

Lohani said, “We want to create awareness among Delhiites about this unique institution that showcases the lives and contributions of all 15 PMs of India. Our goal is to make this facility a must-visit attraction on every tourist’s Delhi itinerary, for which we are undertaking massive outreach initiatives. The first step is showcasing PMML and ensuring it becomes part of curated travel itineraries.”

“We are actively collaborating with the travel and trade fraternity. Their support is key to making PMML a prominent tourist destination. We also aim to position the complex as the finest centre for research in modern India,” he added.