RHG plans 14 new Indian locations in 3 years

Radisson Hotel Group is ramping up its India presence with a renewed B2B push. The group is targeting tertiary markets, weddings, MICE and domestic tourism while focusing on sustainability, talent development and innovative brand tie-ups.

Surbhi Sharma

Radisson Hotel Group (RHG) is making strategic moves in the Indian hospitality landscape with a renewed focus on B2B outreach. It recently organised a roadshow in Delhi and Mumbai after a gap of five years. Over 30 unique Radisson properties participated in each city.

The Delhi leg of the roadshow, which took place at Radisson Blu Plaza Hotel Delhi Airport, attracted more than 160 buyers. The Mumbai edition, hosted at Radisson Blu Mumbai International Airport, consolidated RHG’s aggressive push to connect with the travel trade ecosystem. The events served as critical platforms to showcase the group’s growing portfolio, engage with travel partners, and solidify its standing in India’s competitive hospitality market.

Expansion plans

With a legacy spanning over 26 years in India, RHG now operates 130 hotels across 75 cities and is poised to expand into 14 more locations over the next 36 to 48 months. This
robust expansion covers metros, tier I, II, III and IV cities—demonstrating the group’s commitment to destination development across the country.

A hallmark of Radisson’s strategy has been its early mover advantage in less-travelled and spiritual destinations, such as Katra, Varanasi, Ayodhya and Saputara. Elaborating on the strategy, Nikhil Sharma, Managing Director and COO, South Asia – Radisson Hotel Group, said, “We have always believed in taking hospitality where it is most needed. We were the first branded hotel to open in Ayodhya, and that is a testament to our long-term view on market development.”

In terms of brand architecture, RHG has crafted a diversified offering catering to India’s varied traveller profiles. The mid-scale, India-specific Park Inn & Suites targets tier III and IV markets, uniquely integrating strong food and beverage elements, recognising India’s dining-driven culture. The core Radisson brand and Park Plaza dominate the upscale segment, while Radisson Blu and the recently launched Radisson Collection cater to the growing demand for luxury. The luxury segment is gaining remarkable traction, with flagship properties in Srinagar and upcoming launches in Jaipur and Udaipur.

Focus areas

A unique focus area for the group is wedding and MICE segment. Its ‘Art of Weddings’ programme is designed to offer timeless and culturally rich experiences for Indian couples—42 per cent of whom, according to internal research, now self-fund their weddings. Radisson properties are increasingly being designed to host “Instagram-worthy” moments that blend tradition with millennial aesthetics.

Recent tie-ups

The group is also exploring collaborations to enhance customer experience. One such initiative is Literary Escapes, a partnership with global publishing house Simon & Schuster. These retreats offer book lovers a serene getaway focused on reading and reflection—an innovative approach to experiential travel that merges leisure with cultural enrichment.