TravTalk India Online Magazine
GlobalTix, under the leadership of CEO Chee Chong, is revolutionising the tours and attractions market by connecting travel agents and resellers with global attractions through a seamless B2B platform. With advanced technology, competitive pricing and strategic partnerships, the company is expanding its footprints, especially in India.
Surbhi Sharma
GlobalTix is positioning itself as a leading channel manager in the global tours and attractions market. The company helps tour operators and attractions distribute their products worldwide, providing a comprehensive one-stop solution for resellers and travel agents.
With an extensive range of global products and competitive rates, GlobalTix offers access to popular attractions, such as Disneyland, Merlin products, and Universal Studios. The company partners with major Online Travel Agents (OTAs), banks, and Destination Management Companies (DMCs), reinforcing its presence in the tourism ecosystem.
Unique value proposition
Chee Chong, Chief Executive Officer, GlobalTix, said that a key differentiator for the company is its 100 per cent B2B approach. In a sector that has recently embraced digitalisation, the company connects agents directly with attractions, ensuring seamless operations. With the growing potential of the Indian market, where travellers increasingly seek diverse experiences, the firm is well-positioned to capitalise on the demand for unique attractions.
Chong highlighted that post-COVID, the international tourism industry has been rapidly adopting technology. “Travellers now expect instant confirmation and a wide variety of options, driving the need for streamlined operations and advanced APIs (Application Programming Interface). We address these demands by offering a singular, stable API that connects resellers to attractions around the world, providing access to real-time sales data and enabling direct negotiations for better rates and marketing support,” he said.
Opportunities in India
Highlighting the immense potential of the Indian market, where attractions and activities play a pivotal role in travel, Chong said, “As OTAs increasingly integrate tours and activities into their platforms, the demand for these offerings continues to grow. Our strategy for India focuses on pricing flexibility, charging a flat transactional fee per ticket, which allows agents to maximise their margins. Top-tier agents who meet certain sales volumes can also benefit from rebates on these fees.”
Chong added that by providing agents with the tools to customise packages and push key products to their clients, the company enables a more personalised and efficient approach to selling attractions and experiences.
Expansion & partnerships
The company aims to expand its presence in India by working with key partners in major cities and regions. “These B2B and B2C agents will help us reach a broader audience, empowering local agents to connect with consumers and other agents across the country. This partnership-driven approach will allow us to cover the vast Indian market while providing localised support and expertise,” Chong explained.
The company’s expansion efforts are not limited to India as it recently opened offices in the UK and South Korea, further solidifying its global footprint. “With a growing team in India and these new international offices, the company is poised for continued success in the rapidly evolving travel and tourism industry,” Chong concluded.
