FITUR reaffirms its stature

The 45th edition of FITUR in Madrid focused on driving tourism growth through sustainability, innovation, and inclusivity, while offering a platform for discussions on balancing tourism expansion with responsibility.

TT Bureau

The 45th edition of the International Tourism Fair (FITUR), organised by IFEMA MADRID, solidified its position as the largest travel show globally, both in terms of visitors and exhibitors. With nearly 255,000 attendees, including 155,000 professionals over its first three days, the event showcased the robust recovery of the tourism sector. FITUR 2025 is already anticipated with high expectations, promising continued growth for the industry.

These figures reflect the strong recovery of the global tourism industry in 2024, with 1.4 billion international tourist arrivals, according to UNWTO, as well as record numbers for both Spain and Madrid, which saw 94 million and 16 million visitors, respectively. Furthermore, these FITUR figures anticipate the forecast that, in 2025, travellers and tourism spending will continue to grow, driven by strong demand. Worldwide, tourism-related revenues have reached US$1.9 trillion, with Spain and Madrid following this trend. Tourist spending figures have risen to €126 billion nationally and €16 billion in the Madrid region. Moreover, these figures from FITUR anticipate that by 2025, traveller numbers and tourism spending will continue to grow, driven by strong demand. FITUR 2025’s nine exhibition halls hosted over 9,500 companies across 884 stands, representing 156 countries, including 101 with official delegations.

IFEMA MADRID has announced that FITUR 2026 will take place from 21 to 25 January, with Mexico as the Partner Country.