FITUR celebrates 45 years

FITUR 2025 promises to be a significant event for the tourism industry, facilitating collaboration, innovation, and the sharing of expertise that will shape the industry future. Robust participation is expected for the event.

TT Bureau

FITUR 2025, celebrating its 45th anniversary, will take place from 22 to 26 January at IFEMA MADRID, bringing together the global tourism market. With Mexico as Partner Country, it promises a dynamic platform for business and knowledge exchange.

As the premier international tourism event, FITUR 2025 is poised to continue its legacy of growth and innovation. Organised by IFEMA MADRID, this year’s edition will build on a positive global tourism recovery, with international tourist numbers projected to rise by 20 per cent compared to 2023. The fair will host representatives from the full spectrum of the tourism industry, including destinations, accommodations, transport, agencies, technology firms, and institutions, offering valuable insights and trends. With Mexico as Partner Country, FITUR 2025 aims to generate new business and enhance the exchange of knowledge. The event will focus on networking, visibility, direct sales, and professional training, providing a vital platform for companies and destinations to elevate their presence globally.

The fair’s ten specialised sections will cover crucial aspects of the tourism industry, such as accessibility, cruising, sports tourism, diversity, technology, and sustainability. María Valcarce, Director, FITUR, stressed, “After a 2024 where the trade fair broke records in all its parameters, we hope that at this new edition, which is so special because it is the 45th anniversary, we will continue to consolidate our global influence thanks to the support of the public and private sector and that of all the players in the value chain.”

 

 

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