TravTalk India Online Magazine
Odisha is set to turn a new page in reviving its tourism as the state government works towards channelling a budget of Rs. 812 crore into developing the state as a top destination for both domestic and international tourists. Pravati Parida, Deputy Chief Minister and Tourism Minister, Government of Odisha, shares details.
Nisha Verma
Pravati Parida, Deputy Chief Minister and Tourism Minister, Government of Odisha, says the state government has ambitious plans to enhance tourism offerings of Odisha, focusing on eco-tourism, spiritual corridors, and international outreach. “Odisha’s tourism landscape is on the brink of a major transformation, powered by the substantial `812 crore budget,” she informs.
Promoting state’s heritage
Parida highlighted Odisha’s abundant natural and cultural assets, which form the cornerstone of the state’s tourism strategy. The government is focusing on developing spiritual corridors that connect key religious sites, such as the Jagannath Temple in Puri, the Sun Temple in Konark, and Bhubaneswar’s Lingaraj Temple. “We are creating spiritual corridors to link our most important heritage sites,” she says, emphasising the potential to attract both pilgrims and history enthusiasts. Additionally, Odisha’s Buddhist corridor, which includes sites like Ratnagiri, Lalitgiri, and Udayagiri, is being expanded to draw in scholars and tourists interested in Buddhist culture. Parida noted that these initiatives are designed to tap into Odisha’s rich heritage, making it accessible to a broader audience.
Focus on eco-tourism
Odisha’s rich biodiversity also offers significant potential for eco-tourism, a sector in which the government is heavily investing. “We are planning eco-friendly stays and eco-tourism projects in Bhitarkanika, Deomali, Similipal, and Konark,” Parida explains. The aim is to develop homestay facilities and eco-lodges that cater to nature-loving tourists, researchers, and young travellers.
A substantial portion of the `812 crore budget is dedicated to enhancing these eco-tourism initiatives. “This budget reflects our commitment to developing Odisha as a hub for sustainable tourism,” Parida emphasises. However, she acknowledges the lack of high-quality hotels in some areas. “It is a challenge that the government is addressing through planned infrastructure development,” she says.
Attracting foreign tourists
Highlighting the efforts for attracting international tourists, she said, “Odisha’s tourism department is engaging with international consulates and organising roadshows in cities like Dubai, Singapore, and Berlin to boost awareness about Odisha’s offerings.” Roadshows, trade fairs, and international collaborations are part of this strategy. “We are working closely with foreign consulates and tour operators to promote Odisha as a prime destination,” Parida says. She also emphasised the importance of improving infrastructure to accommodate and attract foreign visitors.
Festivals & wellness tourism
Odisha’s vibrant festivals, such as the Konark Dance Festival and the Puri Rath Yatra, already attract thousands of visitors. However, Parida stresses the need to ensure that tourists stay longer and explore more of what Odisha has to offer. “We are creating detailed itineraries to encourage tourists to stay in Odisha for 2-3 days more and explore different attractions,” she says. Wellness tourism is another area of focus. Odisha plans to develop health and wellness centres in scenic locations where tourists can meditate and practice yoga.
Road ahead
Looking ahead, she is confident about Odisha’s tourism future. “Tourism is a key sector for Odisha’s economic growth. We are open to tie-ups with private players and working hard to attract foreign investments,” she concludes.
