Adopting tech for customised solutions

As travel continues to evolve in response to the shifting global dynamics, Viacation sets ambitious goals and takes initiatives to redefine the travel experience. Jatinder Paul Singh, Co-Founder & Global CEO, Viacation, shares his vision for the company’s trajectory over the next few years and how they are developing innovative solutions.

Janice Alyosius

Viacation adopts a customer-centric approach, aligning with the industry trends. “Our main objectives for the next 1-3 years focus on expanding our presence in both domestic and international travel markets, enhancing customer experiences through personalised and tech-driven solutions, and promoting sustainable travel,” said Jatinder Paul Singh, Co-Founder & Global CEO, Viacation. “We aim to establish Viacation as the premier platform for curated travel packages, catering to a diverse range of travellers from adventure seekers to those in search of luxury and relaxation,” he added.

Singh emphasises the importance of data-driven insights for navigating the complexities of the current market. “We plan to invest in data analytics to better understand our customers’ preferences and emerging travel trends. This will enable us to offer more tailored and unique experiences through strategic partnerships with local vendors and luxury resorts,” he said. Singh also highlights Viacation’s commitment to sustainability. “Incorporating eco-friendly practices into our travel packages is essential as conscious travel continues to rise,” he shared.

Viacation is poised to introduce several initiatives aimed at enhancing travel experiences. “We are particularly excited about offering personalised recommendations based on travellers’ preferences and histories. This will make trip planning more seamless and tailored,” Singh shared. The company is also focusing on immersive travel experiences. “By partnering with local communities and unique destinations, we aim to provide off-the-beaten-path travel packages that go beyond traditional sightseeing,” Singh said. “This commitment to authenticity extends to sustainable travel options, with plans to collaborate with green hotels and support conservation efforts,” he added.Singh underscored the importance of a customer-centric philosophy in driving success. “Our approach is deeply rooted in valuing both our team members and our customers equally. To deliver exceptional experiences, we must first empower our talent through cutting-edge technology and a thriving work environment,” he explained.

This philosophy not only enhances service delivery but also fosters a mechanism where both employees and customers benefit, leading to sustained success for the company.

Post-pandemic, Singh envisions a transformative shift in the Indian travel landscape. “We are witnessing a move towards more mindful, experience-driven travel with a focus on safety, wellness, and sustainability. Domestic tourism is thriving as travellers explore India’s hidden gems,” he said.   Viacation aims to play a pivotal role in this transformation by offering curated, safe, and personalised experiences.