TravTalk India Online Magazine
A new narrative of regenerative tourism takes root in Goa, led by an initiative to diversify the state’s tourism offerings, tapping into verticals such as wellness, weddings, and adventure.
Arumita Gupta
Goa, long revered for its picturesque coastline and vibrant beach culture, is undergoing a transformation and embracing this evolution is crucial not only for altering perceptions but also for driving sustainable economic growth. Talking about the transformation, Rohan Khaunte, Minister for Tourism, Government of Goa, says, “Being a preferred destination, people come to Goa specifically for the coastline. However, we are endeavouring to change this perception. The focus is now on showcasing Goa’s myriad offerings to foster a deeper understanding of the state’s cultural and natural wealth.”
Integral to this paradigm shift is the role of the trade and travel industry. Recognising their importance as facilitators, the state government is actively supporting and organising events like the Goa International Travel Mart (GITM). The event played host to 3,000 meetings with over 500 buyers and 300 sellers. Discussions focused on how Goa can be a high-yield destination. Khaunte said, “Such platforms provide opportunities to connect with international and domestic buyers, fostering B2B collaborations and expanding market reach.”
Tourism in Goa currently contributes approximately 16.43 per cent to the GDP, with employment figures hovering around 35 per cent. The aim is to boost these numbers through sustainable practices and strategic investments. “We are talking about sustainability, green investments, and Goa beyond beaches,” shares Khaunte. The emphasis on environmental consciousness aligns with the broader goal of regenerative tourism. By promoting diverse attractions and facilitating business growth, stakeholders aim to enhance Goa’s appeal while safeguarding its natural resources. The efforts to reshape Goa’s tourism underscore a commitment to progress and sustainability.
