Focus on tier II, III cities: Lords

Lords Hotels & Resorts is one of the fastest growing mid-segment chains in India & Nepal. Aiming for global expansion, the group wants to spread its services to Bhutan, Sri Lanka, Bangladesh, Muscat, Dubai, Africa, and US. Shiladitya Mukherjee, Associate Vice President, Gujarat Region, Lords Hotels & Resorts, shares Lords’ agenda for 2024.

Suhani Sood

Lords Hotels & Resorts is one of the fastest growing mid-segment hotel chains in India and Nepal. The hotel chain constantly strives for excellence, and perfect convergence of traditional values and modern hospitality. The group started in the Western Zone of India and now has around 22 hotels in Gujarat itself.

The hotel chain has already signed a couple of hotels in the North and East, and focusing on expanding the Eastern and Northeastern fronts. It is also planning to open hotels in international locations like Africa, Dubai, and United States.

Sharing future strategy of the hotel chain, Shiladitya Mukherjee, Associate Vice President – Gujarat Region, Lords Hotels & Resorts, said, “We are increasing our visibility in tier II and tier III cities, and the metro cities as well. We have it in Bengaluru. We are exploring Kolkata and other places. We are increasing our hotel count pan-India. We are also going for brand digitalization.”

Collabs must for competitive edge

The hospitality sector has competition, it is necessary to monitor it continuously, and adapt accordingly. Mukherjee said that they analyze the customer preferences and adapt to their services accordingly. They are also trying to participate in various industry association conferences in travel and trade fairs, international and domestic as well.

“Notable collaborations are a must for gaining a competitive edge, and we have recently signed up with one of the best channel managers with one of their premium products, which will give us an edge ahead of our competition,” he said.

Tailor-made packages for clients

The hotel chain is in close participation with the travel and trade associations. “We are here to create. We are creating different partnerships, packages, and tailor-made packages with the travel agencies to give our customers the best services,” Mukherjee shared.

Post-COVID revenge travel

After the setback triggered by the pandemic, travel and tourism recovered at rapid pace in the following years. Mukherjee said, “Last year, it was a revenge tourism for all of us. We have seen it. People were travelling wherever they wished to go; domestic tourism boomed a lot. We all benefited from it. The airline sector, the hospitality sector, and everyone.”