TravTalk India Online Magazine
Summit Hotels & Resorts, which has 30 world-class hotels at 15 destinations across six states, plans to extend their presence beyond hill stations and include major leisure destinations.
TT Bureau
Summit Hotels & Resorts, positioned in the midscale leisure market, prioritizes delivering quality and amazing experiences. Enriching their portfolio by constantly expanding to touristic hill stations, they aim to offer tranquil gateways to visitors. For the past 15 years, they have been at the forefront of evolving hospitality sector. They have established 30 world-class hotels and resorts, and still expanding. Their properties are spread across 15 sought-after destinations, spanning over six states, creating delightful experiences for the guests.
Northeast attraction
Sumit Mitruka, CEO and Founder, Summit Hotels & Resorts, said that recognizing void in hill station accommodations and limited connectivity is very critical. “By addressing gaps in infrastructure and connectivity in Northeast, we are strategically opening properties in pretty hill stations, creating a circuit of comfort with nature.”
He said that Summit Hotels & Resorts’ commitment to remain unwavering, as they nurture destinations by facilitating connectivity and fostering growth, thereby transforming hill stations into vibrant destinations.
Partnership with travel trade
Engaging with the travel trade is vital aspect of the sales strategy. Mitruka informed, “Collaborations with the travel trade and agencies offer exclusive packages, while immersive familiarization trips enable agents to promote their offerings.”
Expansion Plans
Enlightening about the future plans of Summit Hotels, he said, “Our plans are focused on extending our presence beyond hill stations and include major leisure destinations. We are delighted to bring our properties to diverse destinations, combining luxury with authentic local experiences.”
