‘Inbound revival by 2023’

Inbound tourism will restart by last quarter of 2022 and the year ahead and it should be a hockey stick revival for Incredible India, says Vikram Madhok, Honorary Secretary, PATA India Chapter.

Nisha Verma

Inbound business will revive only after international scheduled flight operations start, said Vikram Madhok, Honorary Secretary, PATA India Chapter and Managing Director, Abercombie & Kent (India). “We have a war going on, and I understand we have come out of a pandemic, but we are really off the grid in front of the consumer. Hence, notwithstanding all the good efforts that the Ministry of Tourism as well as the various departments have made and now the missions internationally will represent the country, but we need to get back in front of the consumer. If you are not in the face of the consumer, you are nowhere around the radar and they are not going to consider you. Everything will sort out once we open up our borders to international flights,”
he added.

Speaking on when luxury travel will revive, Madhok said, “It will revive starting last quarter of 2022 and 2023 and it should be a hockey stick revival for Incredible India.”

For states to ride on the growth wave, Madhok advises that everything starts with infrastructure. “If you want to emulate Rajasthan or Goa, you need to have world class products in place, and infrastructure is key. Secondly, if you have infrastructure in place, work with the tour operators, travel agents and with the media to put your state in front of the customer.