TravTalk India Online Magazine
The Westin Hyderabad Mindspace recently played host to Shaadi by Marriott, the signature wedding event of the Mariott group, which saw in attendance K Chandrasekhar Rao, Minister of Prohibition & Excise, Sports & Youth Services, Tourism & Culture, and Archaeology of Telangana state, along with the who’s who of Hyderabad.
Nisha Verma
Deepak Verma, Director of Sales & Marketing, The Westin Hyderabad Mindspace, shares details of what the event, Shaadi by Marriott, entailed and how it would benefit not just the hotel and the brand, but also the–wedding industry at large.
Great response
Sharing details of various activities planned for the event, Verma says, “The euphoria of activities that were comprised during the overall wedding expo exhibited wedding offerings, showcasing Shaadi by Marriott and how it caters to curating bespoke wedding experiences for our guests. The day observed a blend of traditional and contemporary wedding elements. In addition to the wedding showcase, there were wedding masterclasses scheduled in the afternoon that allowed guests to learn from the experts in the wedding industry. An evening wedding soiree was also curated to enchant our elite guests and delegates from Marriott International.”
He claims that the overall response throughout the day was exceptional. “Both the masterclass and the evening event saw the crème de la crème crowd of Hyderabad. There were also numerous wedding clients who witnessed the overall showcase,” he adds.
A number of wedding planners and event organisers were part of the event. “The event saw a mélange of wedding experience zones set up to showcase the essentials of a wedding. For event management, we had Rachnoustav Events, Theme It Up, Mighty Events & Weddings by Sunny Khandelwal, and P3 Weddings that had intricately designed wedding setups. We had wedding planners from across the country that flew down to experience all that we had in store. The entire menu curation for the events throughout the day was catered by the internal culinary team at the Westin Hyderabad. Themed breaks and lavish meal curations by our culinary magicians allowed for interactions and discussions among the delegates,” he shares. Verma claims that the wedding soiree was curated to enchant the elite guests of Marriott International. “A grand fashion showcase by internationally acclaimed designer and couturier Gaurav Gupta was the highlight of the evening, for which the showstopper was Bollywood actress, Tara Sutaria,” he informs.
Opportunities ahead
Verma said that the overall reach and brand recognition that they acquired post the massive and successful feat of Shaadi by Marriott is bound to bring them numerous leads from across the state. “With the national, local and regional coverage that we garnered through the success of this event, we have already started to collate a list of possible wedding leads for the upcoming months. It is true that the pandemic has created abundant uncertainty across the globe, but business as well as the market have been picking up gradually. With the safety standards in place and an eye for detailing extended through our impeccable service, we have been able to garner trust and loyalty from our guests. They are now ready to take the leap of faith and organise future weddings and other events with us,” he says.
Talking about how Telangana tourism has seen a gradual growth post opening up its borders, he adds, “With the initial scare reduced and the vaccine’s success dominating the media spectrum, business has seen immense growth. While weddings have taken a more intimate turn, there is a further increase in the offerings that we are presenting them with. Additionally, with Tier II cities picking up pace, there are ample growth opportunities in Hyderabad.”
