APAC’s 1st int’l tradeshow

Singapore hosted TravelRevive – APAC’s first international travel tradeshow that saw close to 1,000 attendees on-site. The pilot hybrid event brought to life Singapore’s vision for safe and innovative events.

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), recently concluded on November 26, 2020 at the Sands Expo & Convention Centre. TravelRevive was the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. This was part of a public-private collaboration under the Emerging Stronger Taskforce (EST)’s Singapore Together Alliance for Action (AfA) on Enabling Safe and Innovative Visitor Experiences. TravelRevive is the first international travel tradeshow to take place physically in Asia Pacific during COVID-19, with both local and foreign attendees and exhibitors. Close to 1,000 local and international attendees came together on-site for two days to exchange ideas, bridge knowledge gaps, and reimagine the future of travel. Alongside TravelRevive, STB, International Association of  Exhibitions and Events (IAEE), and the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) also co-organised the IAEE Asia Hybrid Forum and SMFX x MICE Connect Forum.