Switzerland launches its ‘Clean & Safe’ label

As the country opens its borders with a gradual relaxation of rules, the need for information on the safety and cleanliness measures adopted remains high. Recently, Switzerland Tourism initiated the ‘Clean & Safe’ campaign along with tourism industry associations to create a ‘Clean & Safe’ label that will indicate that the establishments have made a conscious commitment to comply with protection plans. The campaign has been introduced as a measure to assure tourists about Switzerland being a safe and clean travel destination. “The campaign is to bring together associations in Switzerland to foster a safe and welcoming environment for travellers,” says Ritu Sharma, Deputy Director, Switzerland Tourism India.