TravTalk India Online Magazine
FITUR 2024 has wrapped up successfully in Madrid, with record-breaking numbers showcasing the growing global influence of the international tourism fair.
TT Bureau
Feria Internacional del Turismo (FITUR) 2024 organised by IFEMA Madrid, Spain, exceeded all expectations. It surpassed attendance of 250,000 visitors, including, 153,000 professionals and 97,000 general public.The axiomatic success of 44th edition of FITUR is evident in its official report, which reveals record-breaking participation with 9,000 companies, 152 countries, 96 official representations, 806 main exhibitors, 9 pavilions, 10 monographic sections for tourist segments. A 13.7 per cent increase in participants was seen as compared to 2023. FITUR is expected to generate around €430 million in revenue for Madrid. The event was inaugurated on 24 January. It saw the sector’s dynamism through business transactions, networking opportunities, and dissemination of shifting practices and knowledge.
To boost its visibility around the globe, IFEMA MADRID has already announced its schedule for FITUR 2025, which will take place from 22-26 January, 2025, with Mexico as country partner.
India at FITUR 2024
The Ministry of Tourism, Government of India participated at FITUR 2024, with a big delegation including private travel stakeholders from India, to escalate inbound tourism to pre-pandemic levels from Spain and other identified source markets in the world, like Latin America.
As per the Indian Government’s estimation, 64,756 tourists from Spain arrived in India in 2023, almost touching pre-pandemic numbers. The Incredible India pavilion at FITUR spanned around 315 sq metres, one of the biggest at FITUR in recent years.
It showcased varied tourism products and destinations. India promoted itself as a M!CE, wedding and wellness destination in the region. There were 40-plus co-exhibitors along with the presence of state governments including Punjab, Jharkhand, Tamil Nadu, Telangana, Kerala, MP and Karnataka.
